Check the numbers
Practical examples, not customer results. USD is used for illustration. Source pages reviewed 12 October 2026.
01What does fair loyalty mean?
Customers should be able to explain how they earn, what they receive and what can stop them redeeming. Businesses should be able to calculate the software bill and reward cost. Fairness is a rule you can check, not a word on a banner. A simple test: can a new customer and a new cashier reach the same answer without asking the owner?
02Three loyalty program examples you can actually calculate
Café: one stamp per qualifying drink; eight paid drinks earn one regular drink. Shop: one point per USD1 of eligible spend; 100 points earn USD5 off. Salon: five qualifying appointments unlock a named service upgrade. These are proposed designs, not default Fair Loyalty settings. Select the model that fits normal purchasing, then confirm configuration and exclusions.
03Reward cost: count the cost of delivery
Suppose a café sells coffee for USD4 and spends USD1.20 delivering each drink. Eight paid coffees bring USD32 revenue; the free drink costs USD1.20, or 3.75% of that revenue. This is reward cost, not profit or a promised return. Rent, wages, paid-drink costs, software and tax still matter. A USD5 reward after USD100 eligible spend has a 5% face-value rate; its economic cost depends on what is redeemed.
04Write a reward rule that fits on the card
Example wording: “Buy eight regular drinks and get one regular drink free. One stamp per paid qualifying drink. Premium extras cost extra. Show your membership QR before checkout.” Then publish participating branches, expiry, offer stacking and any purchase exclusions. This is a writing template. Do not advertise a restriction or an automatic process until your configuration supports it.
05Keep earned progress and rule changes predictable
Decide before launch how refunds reverse earnings, whether partial redemption is allowed and what happens if a reward is out of stock. Do not mark a reward used before it is delivered. Explain changes before they affect earned progress. If automation is unavailable, give staff a documented correction process. Fair Loyalty offers manual reward adjustments; test permissions and record keeping before relying on them.
06Platform fair use is different from customer reward rules
A reward rule says when someone gets a coffee. A platform allowance says how much messaging is included. Do not hide the second inside the first. Fair Loyalty includes branches, employees, managers and businesses without a count-based surcharge. WhatsApp has a defined monthly pool; email OTP and email updates are included without a stated numerical cap. API rate limits and quota-exhaustion handling are not yet published.
07Fair Loyalty pricing: the 100, 500 and 501 boundaries
Initial use is free for up to 100 active customers, with no trial countdown. At 101, Standard starts at USD20/month for up to 500. At 501, it is USD40/month for up to 1,000; at 1,001, USD60/month for up to 1,500. Formula after Standard starts: USD20 × ceiling(active customers ÷ 500), minimum one block. The first 100 are not deducted. Annual pricing is USD220 per block. Return to the initial free offer after activation is not confirmed.
08Included messages and inactive customers
The initial free offer includes 500 WhatsApp messages per month. Each paid 500-customer block includes 2,500 per month, shared by customer OTP, welcome messages, number changes and owner business-creation messages. Five messages per customer is an average, not five reserved messages plus a separate owner pool. Annual payment keeps the monthly reset. Customers inactive for 12 months leave the billable count, retain their record and rejoin the count when they return. Qualifying activity events and billing adjustment timing still need confirmation.
09Keep extra services visible
Optional marketing/mobile-feature access costs USD5/month. An app ready for submission costs USD300 once; the build plus both-store listing package costs USD500 total once, replacing the USD300 option. Store approval remains with Apple and Google. Taxes, proration, account ownership and renewal terms are not confirmed here. Check the pricing and product-facts pages before purchase rather than guessing those details.
010A five-minute launch check
Use a test member: earn progress, unlock the promised reward, redeem once, check the balance and try a return or correction. Ask the cashier to explain every restriction. Track eligible members, successful redemptions and repeat visits over the same period; a high unredeemed balance can mean the reward is hard to use. For limited drops, plan stock and traffic capacity separately. A loyalty card alone does not guarantee queue handling.
Sources and review
Keep it practical
Reviewed 12 October 2026. Fair Loyalty commercial facts come from the owner-confirmed product record. This practical guide is not a replacement for your customer terms or a new contractual fair-use policy.
Questions owners ask
Is fair loyalty the same as a fair-use policy?
No. Fair loyalty covers the customer promise and the business cost. A fair-use policy covers permitted platform usage and resource allowances.
Does the 12-month inactivity rule delete points?
It concerns the billable customer count. It does not itself define points, stamp or reward expiry. Set and publish those rules separately.
Can I use these examples immediately?
Use them to plan the program, then confirm the available configuration and rehearse the full transaction. The examples are not claims of automatic integration.