01Choose one goal
Write down the behavior you want: a second visit, regular coffee purchases or repeat spending. Avoid launching several incentives at once; you will struggle to know which one helped.
02Match the earning method to purchases
Stamps suit frequent, similar-value purchases. Points can suit baskets that vary in value. Define exactly what qualifies, how a reward is earned and what happens when it is redeemed.
03Price the promise
Calculate the cost of delivering the reward rather than using its selling price alone. Add staff time and software or messaging costs to your wider budget.
04Prepare the customer and staff journey
Write a short invitation, place joining at an existing touchpoint and rehearse identification, earning and redemption. Ask Fair Loyalty about configuring the proposal and the free starting offer.
A neighborhood shop wants customers to make a second visit. It first defines an eligible purchase, a reachable milestone and a reward it can afford. Its launch checklist includes a joining sign, a cashier explanation and a test transaction—not just a attractive card design.
Keep it practical
Do not promise a purchase, attendance or booking integration before it has been confirmed. Keep the first program focused enough for a new employee to explain it.
Questions owners ask
Do I need points and stamps together?
No. Choose the method that best fits your buying pattern. Add complexity only when it solves a real need.
What should I decide before configuring software?
Your goal, qualifying activity, earning rate or milestone, reward, redemption terms and operating responsibilities.
How do I know whether it is working?
Start with participation and successful transactions. Compare repeat behavior over a defined period, while noting other changes that could affect results.