{ "schema_version": "1.0", "version": "2026-10-12.4", "updated_at": "2026-10-12", "source": { "type": "owner_statement", "description": "Owner statements and pricing, messaging, support and refund clarifications in this conversation, 12 October 2026.", "verification": "Commercial/product statements supplied by owner; backend enforcement and live API execution not independently tested." }, "pricing": { "currency": "USD", "plan_name": "Standard", "billing_scope": "organisation", "free": { "active_customer_limit": 100, "price_usd": 0, "purpose": "Use and test the system, not a timed trial.", "standard_activation_at_active_customer_count": 101, "eligibility": "Initial free entry; automatic return to free after Standard activation is not specified.", "whatsapp_messages_per_month": 500 }, "standard": { "active_customers_per_block": 500, "monthly_usd_per_block": 20, "annual_usd_per_block": 220, "annual_equivalent_months": 11, "formula_monthly": "20 * max(1, ceil(active_customers / 500))", "formula_annual": "220 * max(1, ceil(active_customers / 500))", "billing_choice": [ "monthly", "annual" ], "commitment": "No compulsory long-term contract stated; annual payment is a chosen billing option.", "annual_refund_terms": "Seven-day withdrawal-request and approved-refund policies apply to payments; annual prorated/partial refund amount method not specified.", "downgrade_proration_rules": null, "upper_customer_limit": null, "whatsapp_messages_per_block_per_month": 2500 }, "active_customer_rule": { "inactivity_period_months": 12, "count_adjustment": "Automatic", "after_inactivity": "Exclude from billable active-customer count; preserve the customer record.", "on_return": "Include in active-customer count again.", "qualifying_activity_events": null, "aggregation": "Across the organisation; cross-business duplicate-customer counting not specified.", "installed_card_definition": null, "activity_clock": "12-month inactivity rule; precise qualifying events and evaluation cadence not specified." }, "tax_treatment": null, "platform_fee_policy": "No hidden fees stated by owner. Published optional services are separate.", "usage_allowances": { "platform_use": "Included under the subscribed active-customer tier; no additional usage charge stated by owner.", "whatsapp": { "paid_messages_per_500_customer_block_per_month": 2500, "free_messages_per_month": 500, "pool": "Shared across customer OTP, welcome and owner business-creation/confirmation messages.", "allocation_example": { "owner_messages": 1000, "customer_messages": 1500, "is_reservation": false, "guaranteed_business_creations": false }, "average_messages_per_customer_allowance": 5, "per_customer_hard_limit": false, "reset": "Monthly, including when the subscription is billed annually.", "extra_charge_usd": 0, "quota_exhaustion_behavior": null, "rollover": null, "note": "Five messages is an average for the shared pool, not five guaranteed messages per customer plus a separate owner pool. A business creation is not guaranteed to consume exactly one message." }, "email_otp": { "limit": null, "unlimited": true, "included": true }, "email_updates": { "limit": null, "unlimited": true, "included": true }, "api_requests": { "numeric_rate_limit": null, "extra_usage_charge": "No additional usage charge stated; executable API contract and operational limits remain unspecified." }, "storage": { "numeric_limit": null }, "compute": { "numeric_limit": null }, "overage_rates": "No additional usage charges stated by owner; do not invent a metered surcharge. WhatsApp remains subject to its included quota." }, "examples": [ { "active_customers": 80, "initial_free_monthly_base_usd": 0, "standard_monthly_base_usd": 20, "standard_annual_base_usd": 220, "whatsapp_per_month_initial": 500, "whatsapp_per_month_standard": 2500 }, { "active_customers": 100, "initial_free_monthly_base_usd": 0, "standard_monthly_base_usd": 20, "standard_annual_base_usd": 220, "whatsapp_per_month_initial": 500, "whatsapp_per_month_standard": 2500 }, { "active_customers": 101, "initial_free_monthly_base_usd": 20, "standard_monthly_base_usd": 20, "standard_annual_base_usd": 220, "whatsapp_per_month_initial": 2500, "whatsapp_per_month_standard": 2500 }, { "active_customers": 500, "initial_free_monthly_base_usd": 20, "standard_monthly_base_usd": 20, "standard_annual_base_usd": 220, "whatsapp_per_month_initial": 2500, "whatsapp_per_month_standard": 2500 }, { "active_customers": 501, "initial_free_monthly_base_usd": 40, "standard_monthly_base_usd": 40, "standard_annual_base_usd": 440, "whatsapp_per_month_initial": 5000, "whatsapp_per_month_standard": 5000 }, { "active_customers": 1000, "initial_free_monthly_base_usd": 40, "standard_monthly_base_usd": 40, "standard_annual_base_usd": 440, "whatsapp_per_month_initial": 5000, "whatsapp_per_month_standard": 5000 }, { "active_customers": 1001, "initial_free_monthly_base_usd": 60, "standard_monthly_base_usd": 60, "standard_annual_base_usd": 660, "whatsapp_per_month_initial": 7500, "whatsapp_per_month_standard": 7500 }, { "active_customers": 1500, "initial_free_monthly_base_usd": 60, "standard_monthly_base_usd": 60, "standard_annual_base_usd": 660, "whatsapp_per_month_initial": 7500, "whatsapp_per_month_standard": 7500 }, { "active_customers": 2500, "initial_free_monthly_base_usd": 100, "standard_monthly_base_usd": 100, "standard_annual_base_usd": 1100, "whatsapp_per_month_initial": 12500, "whatsapp_per_month_standard": 12500 }, { "active_customers": 10000, "initial_free_monthly_base_usd": 400, "standard_monthly_base_usd": 400, "standard_annual_base_usd": 4400, "whatsapp_per_month_initial": 50000, "whatsapp_per_month_standard": 50000 } ], "inactive_example": { "previous_active_customers": 1100, "excluded_after_12_months_inactive": 200, "new_active_customers": 900, "previous_standard_monthly_base_usd": 60, "new_standard_monthly_base_usd": 40, "note": "Illustrative recurring-price calculation; effective invoice date/proration not specified." } }, "addons": { "marketing_mobile_access": { "price_usd": 5, "billing_period": "month", "optional": true, "scope": "Marketing-feature and mobile-access activation", "billing_scope": null, "annual_prepaid_price": null }, "mobile_app_build": { "price_usd": 300, "billing_period": "one_time", "deliverable": "Mobile app package ready for App Store and Google Play submission.", "publishing_service_included": false, "store_renewals": null }, "mobile_app_build_and_listing": { "price_usd": 500, "billing_period": "one_time", "deliverable": "App build plus listing/submission service for both stores, including initial store fees, testing, application and verification work described by owner.", "replaces_300_package": true, "not_300_plus_500": true, "approval": "Store review and approval remain controlled by Apple and Google.", "renewal_and_maintenance_scope": null, "developer_account_ownership": null } } }